Heinz received over 200 complaints about the commercial which we featured here last week, after only one week into it’s 5 week run:

“Viewers told the Advertising Standards Authority (ASA) that the ad was inappropriate and unsuitable for children to see. The ASA has not yet decided whether to launch an investigation.

Heinz apologised for any offence caused.

“It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it,” said Nigel Dickie, director of corporate affairs for Heinz UK.”

From timesonline.com

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