A study found that people who are bicultural and bilingual may also be bi-personal (I just made up that word).  So if you are bilingual and switch into Español to yell at your cousin, or whisper compliments in Francais to your girlfriend, you may also be swapping cultural identities:

“Researchers David Luna from Baruch College and Torsten Ringberg and Laura A. Peracchio from the University of Wisconsin-Milwaukee studied groups of Hispanic women, all of whom were bilingual, but with varying degrees of cultural identification.

They found significant changes in self perception or “frame-shifting” in bicultural participants — women who participate in both Latino and Anglo culture.

“Language can be a cue that activates different culture-specific frames,” the researchers said in a study published in the Journal of Consumer Research.”

Full story from reuters.com

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