Put down that bubbly, and pick up the new Obama inebriation:

The maker of Hennessy Cognac, LVMH Moët Hennessy Louis Vuitton, is using numerology rather than language in its promotion, selling 180,000 bottles, priced at $30 each, bearing seals and labels on the front and back emblazoned with “44” and phrases like “In honor of the 44th president” and “In honor of the presidential inauguration.”

via Advertising - This Is a Special Keepsake Inauguration Column - NYTimes.com.

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