Outspoken animal rights group People for the Ethical Treatment of Animals (PETA) is using the “sea kitten” name as part of its push to restrict fishing.

“Nobody would hurt a sea kitten!” the group says on its website.

“People don’t seem to like fish.

“We’re going to start by retiring the old name for good.

“When your name can also be used as a verb that means driving a hook through your head, it’s time for a serious image makeover.”

PETA’s campaign to rename fish ’sea kittens’ | National Breaking News | News.com.au.

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